Executive Management

frank-aloiFrank Aloi – Founder and CEO

Frank Aloi has been a leader in customer experience research, brand development, forecasting, and marketing strategy for the past two decades. He has developed and implemented successful MARKET STRATEGIES through highly customized research initiatives, internal measurement programs and tailored training and development systems with some of the largest banking and financial institutions in the world. He has led his firm to become one of the 500 fastest growing privately held companies in the United States and one of the top-10 fastest growing companies in Massachusetts. Frank has also been recognized by the Boston Business Journal as one of the 40 most creative and successful business persons in the greater Boston area.

Frank presents regularly at the financial service industry’s top conferences including American Banker’s Best Practices in Retail Financial Services, Financial Services Marketing Symposium and, Small Business Banking Conference, as well as the ABA Marketing Conference, BAI Retail Delivery and CBA Live. His articles, expert advice and opinions have been included in leading mainstream and trade publications such as American Banker, BAI Banking Strategies, Banker & Tradesman, CNBC, Credit Union Times, Financial News, Forbes.com, Fox Business, Inc. Magazine, Market Watch, Money Magazine, Thompson Reuters and Quirks.

Frank’s professional background includes Market Forecasting and Financial Analyst positions with Massachusetts Financial Services, Millipore Corporation, and the Bank of Boston. He holds a Bachelor of Science in Applied Mathematics Economics and a Master’s Degree in Business Administration, earned as Fellowship student in Finance. He has taught at higher education institutions such as Boston University and Merrimack College and belongs to a wide number of professional trade associations. Additionally, as a NCAA Head Lacrosse Coach for 11 seasons, Frank has gained a keen appreciation for the importance of teamwork, consistency, and strategic planning when attempting to gain a competitive edge.

Mr. Aloi may be reached at faloi@athpower.com or by calling +1.978.474.6464, extension 103.


lynn-saladiniLynn Saladini – Executive Vice President

Lynn Saladini oversees all operational facets of ath Power and is responsible for the retention and growth of the organization’s client base. She brings nearly two decades of management and consulting experience to the ath Power Management Team. Her expertise in the management of financial institution research programs makes her input essential as part of a client’s a3 Intelligence© experience. Lynn continues to drive the extension of ath Power’s services into the global marketplace, facilitating projects in Europe and South America. Lynn has also spent her past 15 years at ath Power representing the firm through a number of trade associations including, but not limited to, the MRA, ABA, CASRO and MSPA.

After completing a successful year on the Mystery Shopping Providers Association Board of Directors as President in 2011, Lynn now serves as North America’s representative to the MSPA’s Global Board. The MSPA is the largest global professional trade association dedicated to improving service quality using anonymous resources. Her input has helped the MSPA to set higher standards for field representatives and mystery shopping companies, successfully creating credible research packages for the end user. Previously, Lynn was an elected to the Board of the American Bankers Association, serving as treasurer for the organization. Immediately prior to her role at ath Power, she worked in campus management for Boston area colleges. Lynn holds a Bachelor of Arts degree from the University of Massachusetts, and has completed her yellow belt in Lean Six Sigma.

Ms. Saladini may be reached at lsaladini@athpower.com or by calling +1.978.474.6464, extension 101.


Head shot-ath bwRich Bradley – Chief Operating Officer

Rich Bradley champions the strategic expansion and day-to-day success of ath Power. Formerly a major league sports and national television executive, Rich brings nearly 30 years of senior executive experience from some of America’s best known brands, the last eight years in the Customer Experience, Mystery Shopping and Market Research industries. He is the current President of the North American mystery shopping trade association (MSPA-NA) and Vice Chairman-Elect of the MSPA Global Board.

Bradley is the immediate past Vice-Chairman of the Midtown Orlando Community Development District’s Board of Supervisors, part of the legislative oversight group for the 257-acre, billion dollar upscale mixed-use tourist development project near the Walt Disney World Resort. Rich also currently serves as a delegate on the Innovation and Economic Development Council of the Florida Chamber Foundation and Board President of Big Brothers Big Sisters of Central Florida following the completion of multi-year terms on the Board of Governors of Orlando, Inc. and the Boy Scouts of Central Florida. He is a charter member of the Orlando Economic Development Commission’s Executive Round Table and serves on the Florida Citrus Sports Bowl Team Selection Committee.

In addition to earning a B.A. in Radio-TV-Film from Temple University, he is also a graduate of the Beasley Law School of Temple University.

Mr. Bradley may be reached at rbradley@athpower.com or by calling +1.978.474.6464, extension 125