ath Power Report©: Small Business Banking
Request a report
Small Business Banking remains the most robust growth segment in today's financial services markets. Banks of every size are scrambling to create strategies to make the Small Business market a top strategic priority. And while highly profitable Small Business customers expect more from their banking relationships, there are huge gaps in the service experiences banks provide their business customers.
ath Power conducts extensive audits on the Small Business banking efforts of the nation's most well respected financial services institutions. We have developed comprehensive benchmarking studies as a result of our field work and industry expertise. The Small Business Banking Report is a detailed study of the sales and service processes, product and service offerings, delivery methods and customer experiences of the nation's premier institutions within the Small Business banking target market.
Our industry knowledge and proprietary research methods provide statistical inference and industry best practices to assist our clients in realizing their growth strategies. The Small Business Banking Report is a unique account that ranks the Small Business Banking practices and benchmarking profiles, detailing the current marketplace. Our in-depth view of the industry provides the information needed to target strategic sales and service initiatives aimed at growing Small Business Banking revenues while increasing retention rates, profitability and shareholder value.
2009 Small Business Banking Report
ath Power's industry leading analysts along with sales and service development specialists comprised the 2009 Small Business Banking Report with data collected on 25 of the Nation's leading banks and based on the 5 key driver categories of the market. This comprehensive benchmarking study examines the current marketplace and ranks Small Business Banking practices and overall customer experience at these institutions. Findings are segmented by Bank, Region and Small Business Revenue Size.
In this report, you will:
- Discover what Small Business customers expect from their banking relationship and which banks are scoring the highest and lowest in each area of customer experience.
- Find out what gaps in the service experience would deter a potential small business customer from bringing his or her company’s banking relationship to a financial institution.
- Obtain valuable information you can use to target strategic sales and service initiatives to grow your Small Business Banking revenue, improve retention rates and increase profitability.
- Gain the strategic insight needed to achieve a dominant position in the highly profitable Small Business Banking market.
Request the Full Report
Will be released late August 2010!
(You will be contacted when the report becomes available)
