2012 Retail Symposium
ath Power to Present Session with Citizens Bank
Report Center
ath Power Reports are now available for online purchase!
ath Power Insider
Read our latest expert advice on the industry’s hottest topics.

Integrated customer experience solutions that drive customer loyalty, retention and front-line sales for financial institutions.

ath Power is the premier provider of customer experience solutions for the financial services industry. We are the all-in-one resource for audit and mystery shop study, survey research, competitive intelligence, employee development and strategic brand planning. Our fully customizable research-to-action solutions deliver increased profitable sales results and heightened customer service – the cornerstones of differentiation in a highly competitive marketplace.

ath Power owns the largest panel of financial services field representatives in the nation, and executes more proprietary banking audits than anyone in the industry.  Learn more about ath Power


The Customer Experience In High-Def


As featured in BAI Banking Strategies

Clearer images. Better resolution. Improved experience. These are some of the ways that high definition television differs from regular TV. The analogy holds for the customer experience in banking. High-def customer experience is more than customer satisfaction. It's having a clearer image of what your customers want and how to satisfy them.  Read More





 Submit this form