ath Power President & CEO, Frank Aloi, Leads Workshop On Redefining Customer Experience At 2010 Best Practices in Retail Financial Services Symposium
Boston, MA [March 25, 2010] -- The Best Practices in Retail Financial Services Symposium recently gathered retail banking executives in Orlando on March 21-23, 2010 to address the big question for 2010: Where to find new sources of revenue growth? This year, the event addressed: what is the "right" model in branch banking; how to define and improve the customer experience, and where services like personal financial management and mobile banking fit in your consumer strategies.
Frank Aloi, President and CEO of ath Power Consulting, alongside Janet Barnes, Vice President and Director of Customer Experience at Fifth Third Bank, lead a conference workshop at the event on the topic of "Redefining Customer Experience." The workshop taught audience members how to define their own customer experience strategy and the best practices in execution and consistency.
ath Power Consulting, a leader in financial services customer experience research, also unveiled the results of their 2010 Ideal Banking Survey. The results address how most interactions are still missing the defining elements of a high level customer experience and what banks can do to improve on this vital component for retaining current customers and increasing brand loyalty. According to Aloi, "Customer service and personal relationships head the list of key importance elements in banking with a primary institution. We are now seeing community banks and credit unions showing much better satisfaction and advocacy rates over the larger regional or national banks." More results can be found at http://www.athpower.com/summaryrequest.
About ath Power Consulting
ath Power is a premier provider of customer experience solutions for the financial services industry, offering audit and mystery shop studies, surveys, market research, employee development and strategic brand planning. ath Power owns the largest database of financial services field representatives in the nation, and executes the largest number of proprietary banking audits in the industry. ath Power delivers increased sales results and heightened customer service ‐‐ the cornerstones of differentiation in a crowded marketplace. For more information, please visit www.athpower.com.
###
Media Contact:
Jessica Hamel
ath Power Consulting
978-474-6464 Ext. 107
jhamel@athpower.com
