ath Power Presents Customer Experience Webinar With BAI
Financial Institutions Learn How To Deliver On Their Brand Promise

Boston, MA [June16, 2010] -- ath Power Consulting, a leading market research and strategy firm, today presented a webinar entitled “The Customer Experience in High-Def,” which provided valuable insight into what drives customer behavior and what creates an outstanding experience for both retail and small business banking customers. The webinar, which was hosted by the Bank Administration Insitute (BAI) and presented by ath Power CEO, Frank Aloi, was attended by a wide-reaching audience from some of the top banks in the U.S.

Aloi presented key findings from ath Power’s 2010 Ideal Banking Study and 2010 Small Business Banking Study to validate how most bankers believe they are already providing outstanding customer service, yet in reality, very few banks are actually delivering in ways that matter to their customers. The studies also reveal that most interactions are still missing the defining elements of a high level Customer Experience.

"The High-Def Customer Experience is more than just customer satisfaction," explains Aloi, "It is having a clearer image of what your customers want and knowing how to fulfill their expectations. In this webinar, we answer the vital question 'How do you bridge the gap between your brand promise and the people who carry it out?' and we teach you the actionable steps to achieve that goal."

An archived version of the webinar will be available in August through both BAI and ath Power. If you would like to obtain a copy, please contact Jessica Hamel at jhamel@athpower.com.

About ath Power Consulting
ath Power is a premier provider of customer experience solutions for the financial services industry, offering audit and mystery shop studies, surveys, market research, employee development and strategic brand planning. ath Power owns the largest database of financial services field representatives in the nation, and executes the largest number of proprietary banking audits in the industry. ath Power delivers increased sales results and heightened customer service ‐‐ the cornerstones of differentiation in a crowded marketplace. For more information, please visit www.athpower.com.

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Media Contact:
Jessica Hamel
ath Power Consulting
978-474-6464 Ext. 107
jhamel@athpower.com