by apc | Mar 13, 2019 | News
What better to reach shoppers than in the places where they shop? In-store research catches consumers as they make critical purchasing decisions, and the insights gathered through related methodologies enable companies to make important choices about packaging,...
by apc | Mar 1, 2019 | News
There are many different ways to measure and gauge customer and user experience. Companies that specialize in CX and UX research use a range of tools and methodologies – from more traditional methods like surveys to more tech-based techniques like eye-tracking and...
