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EJ Kritz June 30, 2020 0 Comments

Often one of the biggest struggles for organizations is how to convert passive clients (or worse, completely disengaged clients) into raving fans. I think fondly of an organization I’ve worked with that wrestled with the idea of

Boston, MA [June 17, 2020] – The team at ath Power Consulting, a renowned market research and employee training firm, is pleased to introduce Amy Tinsley, in her new position as Director of Government Affairs. Amy joins

As acceptance of technology continues to expand and financial transactions previously reserved for exclusively being performed in-person at branches are being done virtually through online banking or mobile apps, the importance of delivering a satisfying experience to

Consumers are adopting electronic methods of payment in their daily lives, and the resulting blend of checks, cash, ACH, and other forms of electronic payments are often the primary focus of discussions around change in the banking

Many banks, financial services organizations, and credit unions seek new and creative methods to better understand their customers’ needs, wants, and behavioral patterns. To provide a truly outstanding customer experience and to truly understand their prospects’ and

The most successful, competitive banks and credit unions continually strive to find new ways to better serve their customers, and provide them with a truly outstanding customer experience. Many banks are finding that differentiating themselves, while keeping

Having an excellent product is an important aspect of a successful business, of course. But what happens when a company focuses all of their time on perfecting their product, and not enough time on their customer experience?

Managers wear many hats. When you look at their to-do lists, training their employees may not be at the top of the list, but it really should. There are a variety of excuses that managers use to avoid

ath Power Consulting has been featured as a Top CX Research Company in Quirk's. There are many different ways to measure and gauge customer and user experience. Companies that specialize in CX and UX use a range

Boston, MA [March 2019] – ath Power Consulting provides a suite of custom CX solutions, including survey and mystery shop research, competitive intelligence, compliance testing, market analyses, social media monitoring, employee training, and strategic consulting. We own