
User Experience Research: Everything You Need to Know in 2023
UX research is the systematic study and analysis of users' interactions, attitudes, and emotions while engaging with a product, service, or system. It aims to gather insights into users' needs, pain points, and motivations, enabling designers, developers, and...

Blending Methods: How to Combine Quantitative and Qualitative Research for Powerful Results
In today's increasingly complex and dynamic world, understanding the intricacies of human behavior, motivations, and decision-making processes is crucial for organizations, policymakers, and researchers alike. As we seek to uncover valuable insights that can drive...

How to Measure and Improve Government Employee Engagement
Government employee engagement describes the level of commitment and involvement an employee has with their work and their workplace. Engaged employees are those who feel a sense of ownership over their work and are motivated to contribute to their team's success....

Building Customer Trust in the Aftermath of Bank Failures
By: Frank Aloi, President, apc Last week was a sobering and thought-provoking one for our financial markets, as we all know. In response to the backlash, we’ve seen numerous “valued customer” communications citing various institutions’ sound financial practices,...

The Importance of Digital Experience Research for Your Business
Digital Experience Research, In Today’s World Can You Live Without It? In today's competitive business landscape, it's more important than ever to create exceptional digital experiences for your customers. As technology continues to evolve, the way customers interact...

Humanizing the Digital Experience of Your Brand: The intersection of CX and UX in 2023
The era of a brand only representing an in-person, website, or call center experience is over. CX and UX are now and forever intertwined, and, how brands position themselves in the marketplace must be based on this model while endearing the brand to this new-age...

The Benefits of Mystery Shopping for Government Agencies | apc
The Benefits of Mystery Shopping for Government AgenciesAs a government agency, you likely have a lot on your plate. From meeting the needs of taxpayers to maintaining accurate financial records, there's always something to be done. Amidst all of the busyness, it can...

What Does The Predictive Index Do?
1. What is The Predictive Index and what does it do? The Predictive Index is a tool that helps organizations identify and understand the natural behaviors and working styles of their employees. The index is based on just two questions that identify various aspects of...

Takeaways from “Happy Employees DO NOT Equal Happy Customers” Webinar
ath Power research shows that focusing on elements which tie into what employees truly aspire to is paramount in creating engaged staff members, sound teams, and driving brands. More so, developing managers who focus on continual, effective interaction and coaching of...

Got App? Then you need UX Research
Did the pandemic force you to retrench and relook at your alternative delivery channels such as contact center, website and mobile app? Yes? Congratulations, you're one step closer to user loyalty and overall user experience success. However, don't assume...