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ath Power September 14, 2020 0 Comments

All it takes is tuning in to the evening news to see that racial inequality is alive and well across our great nation. What some media outlets cover as protests, others dub riots, and the rift between

ath Power September 10, 2020 0 Comments

It should come as no surprise that happy employees equal a happy brand experience for your customers. What is less obvious is how to nurture your employees’ happiness in support of your brand. We know that employee

ath Power August 25, 2020 0 Comments

It’s hard to imagine that this time last year, the world was, by and large, unfamiliar with the term coronavirus. Now, COVID-19 rolls off the tongue with the same familiarity as a favorite quote, while dominating conversations

ath Power August 19, 2020 0 Comments

As the saying goes, “knowledge is power.” This inspires our efforts at ath Power Consulting when it comes to customer experience, specifically educating our customers about our research solutions. Knowledge, in this case, is particularly powerful relative

ath Power August 5, 2020 0 Comments

Currently, 33 states have legalized medical marijuana, and 11 others have given the green light to marijuana’s recreational use; however, the federal government still classifies any use of marijuana as illegal. This disparity creates a rift when

Considered too hot to handle, for more than 20 years, the cannabis industry has been largely ignored by banks. Although California led the way in legalizing medicinal cannabis in 1996 and Colorado and Washington were the first

The U.S. cannabis industry is on the rise. Business Insider reports that in 2018, venture capitalists funneled 10 billion dollars into the American marijuana industry. For comparison, that same report shows that legal-marijuana sales outpace the sale

As banks around the country reopen, there remains a great deal of uncertainty around how best to move forward. We’re all eager to return to some semblance of normalcy, but now is not the time for haste.

EJ Kritz June 30, 2020 0 Comments

Often one of the biggest struggles for organizations is how to convert passive clients (or worse, completely disengaged clients) into raving fans. I think fondly of an organization I’ve worked with that wrestled with the idea of

Consumer uncertainty rose as the markets plummeted, and fear of the future kept everyone in an ongoing holding pattern. The banking industry is still feeling these effects, which has given rise to questions about future best practices,