The ath Power Insider

ath Power Consulting

User Experience Research…What is it?  The entire world has changed since the COVID-19 pandemic befell us.  We are socially distanced, interacting behind face coverings and plexiglass, and the need to have customers make purchases and obtain service

ath Power December 15, 2020 0 Comments

For nearly two decades, ath Power has been helping financial services and other organizations optimize operations, deliver on their brand promises, and maximize their sales potential with our nationally recognized financial service mystery shop programs. Our programs encompass

ath Power November 6, 2020 0 Comments

No, this isn’t a pandemic-related question; however, the current climate has underscored the importance of social media marketing for retail banks. When it comes to social media marketing, inactive or non-existent social media accounts are synonymous with

ath Power November 3, 2020 0 Comments

We couldn’t agree more with American poet Maya Angelou, who once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

ath Power October 27, 2020 0 Comments

Defending those with Disabilities John Keating famously cautioned, "No matter what anybody tells you, words and ideas can change the world." That said, some words or phrases that are "on trend" sometimes feel tired or too familiar

ath Power September 28, 2020 0 Comments

Celebrated New England poet Henry David Thoreau wisely observed: “It is never too late to give up your prejudices.” During the past several months, Americans have witnessed increased societal unrest that has underscored a need for greater

ath Power September 14, 2020 0 Comments

All it takes is tuning in to the evening news to see that racial inequality is alive and well across our great nation. What some media outlets cover as protests, others dub riots, and the rift between

ath Power September 10, 2020 0 Comments

It should come as no surprise that happy employees equal a happy brand experience for your customers. What is less obvious is how to nurture your employees’ happiness in support of your brand. We know that employee

ath Power August 25, 2020 0 Comments

It’s hard to imagine that this time last year, the world was, by and large, unfamiliar with the term coronavirus. Now, COVID-19 rolls off the tongue with the same familiarity as a favorite quote, while dominating conversations

ath Power August 19, 2020 0 Comments

As the saying goes, “knowledge is power.” This inspires our efforts at ath Power Consulting when it comes to customer experience, specifically educating our customers about our research solutions. Knowledge, in this case, is particularly powerful relative