Three Super(bowl) Lessons for Businesses
I love using sports to draw comparisons to business strategy and outcomes. In fact, the AFC Champion Cincinnati Bengals have a lesson for all of us.
Is Your Return Process Creating Brand Advocacy Or Sending Buyers Running?
Online purchasing now may be the first interaction with your brand...Are your customers just as satisfied with their purchase as they are with their return? You have a lot of satisfied buyers but do you loose face when it comes to attempting to return purchases? Are...
The Hidden Value of Executive Coaching
Executive coaching helps individuals gain clarity on organizational goals and how to most optimally achieve them, based on their skill set and team
The Hiring Halo Effect
In the case of The Hiring Halo Effect, we’re imagining the other business strategies that can be impacted, if not completely destroyed, by bad hiring practices
HR and CX Share an Office
Talent Optimization is a discipline that aligns business strategy to talent strategy to achieve desired business results. For companies with both Human Resources and Customer Experience departments, rarely (if ever) do the groups interact. This...
Driving Change Through Employee Engagement
Driving Change Through Employee Engagement How Government Organizations Can Leverage Employee Engagement Surveys to Improve Organizational Performance Years of research have shown that highly engaged employees are top performers and deliver better results than those...
User Experience Research…What is it?
User Experience Research…What is it? The entire world has changed since the COVID-19 pandemic befell us. We are socially distanced, interacting behind face coverings and plexiglass, and the need to have customers make purchases and obtain service from us through...
Maximize Mystery Shopping for Your Brand
For nearly two decades, ath Power has been helping financial services and other organizations optimize operations, deliver on their brand promises, and maximize their sales potential with our nationally recognized financial service mystery shop...
Is Your Brand Boarding Up its Windows?
No, this isn’t a pandemic-related question; however, the current climate has underscored the importance of social media marketing for retail banks. When it comes to social media marketing, inactive or non-existent social media accounts are synonymous with...
Take Control of Your Credit Card Customer Experience
We couldn’t agree more with American poet Maya Angelou, who once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This speaks to the importance of...