Maximize Mystery Shopping for Your Brand
For nearly two decades, ath Power has been helping financial services and other organizations optimize operations, deliver on their brand promises, and maximize their sales potential with our nationally recognized financial service mystery shop...
Is Your Brand Boarding Up its Windows?
No, this isn’t a pandemic-related question; however, the current climate has underscored the importance of social media marketing for retail banks. When it comes to social media marketing, inactive or non-existent social media accounts are synonymous with...
Take Control of Your Credit Card Customer Experience
We couldn’t agree more with American poet Maya Angelou, who once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This speaks to the importance of...
Defining Diversity & Inclusion with Respect to Fair Housing
Defending those with Disabilities John Keating famously cautioned, "No matter what anybody tells you, words and ideas can change the world." That said, some words or phrases that are "on trend" sometimes feel tired or too familiar and so their...
Empower Your Team and Recruit Top Talent
Celebrated New England poet Henry David Thoreau wisely observed: “It is never too late to give up your prejudices.” During the past several months, Americans have witnessed increased societal unrest that has underscored a need for greater...
Be BRAVE by Training Your Staff to Undermine Inequality
All it takes is tuning in to the evening news to see that racial inequality is alive and well across our great nation. What some media outlets cover as protests, others dub riots, and the rift between those on either side of the line seems to...
Show Some Love. Seriously. It’s not rocket science!
It should come as no surprise that happy employees equal a happy brand experience for your customers. What is less obvious is how to nurture your employees’ happiness in support of your brand. We know that employee training is a critical component supporting the...
Enough with Saying “Training is Important.” It’s bigger than that.
It’s hard to imagine that this time last year, the world was, by and large, unfamiliar with the term coronavirus. Now, COVID-19 rolls off the tongue with the same familiarity as a favorite quote, while dominating conversations about customer...
6 Important Insights that Market Research Offers Product Development
As the saying goes, “knowledge is power.” This inspires our efforts at ath Power Consulting when it comes to customer experience, specifically educating our customers about our research solutions. Knowledge, in this case, is particularly...
Drug Testing In Legal States – Corporate Policy vs. State Law
Currently, 33 states have legalized medical marijuana, and 11 others have given the green light to marijuana’s recreational use; however, the federal government still classifies any use of marijuana as illegal. This disparity creates a rift...