Show Some Love. Seriously. It’s not rocket science!
It should come as no surprise that happy employees equal a happy brand experience for your customers. What is less obvious is how to nurture your employees’ happiness in support of your brand. We know that employee training is a critical component supporting the...
Enough with Saying “Training is Important.” It’s bigger than that.
It’s hard to imagine that this time last year, the world was, by and large, unfamiliar with the term coronavirus. Now, COVID-19 rolls off the tongue with the same familiarity as a favorite quote, while dominating conversations about customer...
6 Important Insights that Market Research Offers Product Development
As the saying goes, “knowledge is power.” This inspires our efforts at ath Power Consulting when it comes to customer experience, specifically educating our customers about our research solutions. Knowledge, in this case, is particularly...
Drug Testing In Legal States – Corporate Policy vs. State Law
Currently, 33 states have legalized medical marijuana, and 11 others have given the green light to marijuana’s recreational use; however, the federal government still classifies any use of marijuana as illegal. This disparity creates a rift...
The Promise Of Banking Reform For The Cannabis Industry
Considered too hot to handle, for more than 20 years, the cannabis industry has been largely ignored by banks. Although California led the way in legalizing medicinal cannabis in 1996 and Colorado and Washington were the first to give the green...
Cultivating Customer Loyalty In The Cannabis Industry
The U.S. cannabis industry is on the rise. Business Insider reports that in 2018, venture capitalists funneled 10 billion dollars into the American marijuana industry. For comparison, that same report shows that legal-marijuana sales outpace...
Be Sure to Check these 5 Boxes When You Reopen
As banks around the country reopen, there remains a great deal of uncertainty around how best to move forward. We’re all eager to return to some semblance of normalcy, but now is not the time for haste. Protect your customers, employees, and...
Going from whoa…to wow!
Often one of the biggest struggles for organizations is how to convert passive clients (or worse, completely disengaged clients) into raving fans. I think fondly of an organization I’ve worked with that wrestled with the idea of converting...
COVID-19 challenges in consumer banking
Consumer uncertainty rose as the markets plummeted, and fear of the future kept everyone in an ongoing holding pattern. The banking industry is still feeling these effects, which has given rise to questions about future best practices,...
Would You Believe That Using a Customer’s Name During Teller Transactions Can Directly Lead to Better Overall Satisfaction & Loyalty?!?
As acceptance of technology continues to expand and financial transactions previously reserved for exclusively being performed in-person at branches are being done virtually through online banking or mobile apps, the importance of delivering a...