Our Expertise

Since our inception in 1997, financial services organizations have turned to ath Power to help them improve operational performance, build brand loyalty, reduce attrition and increase profitability and market share in this highly competitive sector. Our clients represent several of the most successful customer-centric organizations we know today, and our company has become one of the most well respected research and consulting firms in the industry. We attribute our success to our unparalleled customer service, our proven research methodologies, our expert team and our innovative technology. We have an unmatched client retention rate and we invite you to see why.

a3 Intelligence™

Our approach is based on a customer experience platform which we pioneered ourselves – a3 Intelligence™. Developed by some of the world’s leading researchers, analysts and market specialists, this unique platform was built upon our vision to help our clients overcome their challenges within the highly competitive financial services marketplace. a3 Intelligence™ is the foundation for each client program and is comprised of three essential components – our proven research methodologies, our seasoned team of researchers and analysts, and our comprehensive reporting system, aNET®. a3 Intelligence™ ensures accurate data measurement and analysis, and it enables our clients to make data-driven decisions that yield sustainable performance improvements.

Proven Solutions

ath Power offers broad range of fully customizable research solutions as well as strategic consulting services, including:

Our proven solutions are used to conduct several types of studies in order to capture the critical information needed for our clients to be able to understand their customers, prospects, employees and competitors, and ultimately to be able to utilize that information to improve customer experience, reduce attrition, ensure compliance or achieve other goals. Each program is customized to the specific needs of each client with full respect to their goals and budgets. Our deep industry knowledge paired with our unmatched experience allows us to create tailored research and strategy programs unlike any of our competitors. Here are some examples of typical studies and programs we conduct:

  • Customer Experience Measurement Studies
  • Customer Satisfaction Tracking Studies
  • Customer Attrition/Retention Assessment
  • Customer Segmentation Studies
  • Rewards and Incentive Shops
  • Exit and Closed Account Surveys
  • Loyalty Assessments
  • Post-Transaction Interviews
  • Online Research Surveys
  • Competitor Analyses
  • Marketing and Advertising Effectiveness Studies
  • Consumer Opinion and Image Audits
  • Market Expansion/Trending Studies
  • Market Positioning
  • Product Feature Requirements/Gap Analyses
  • Product/Concept Testing
  • Evaluations of Credit Card Marketing Requirements
  • Assessments of Potential Risk Against Regulations and Requirements
  • Compliance Testing
  • Employee Engagement Studies
  • Internal Evaluations
  • Organizational Assessments
  • Employee Training and Coaching
  • Strategy Development

Our Expert Team

Our solutions are second to none, however, we would not be where we are today without our remarkable team members. The ath Power team of Ph.D. researchers, analysts, consultants and market specialists possess decades of far-reaching expertise with research and strategy across multiple divisions and lines of business within the financial services sector, including: Retail Banking, Small Business Banking, Credit Card, Mortgage, Home Equity, Call Center, Wealth Management, Online and Mobile Services, ATM, Investments, Insurance and Internal Services.

Our Client Relationship Managers, Project Managers and Senior Leadership team all work in tandem with our expert research team to provide an extraordinary client experience that is demonstrated by our longstanding client relationships and their own industry achievements. We are a hands-on, results-driven team that takes pride in who we are and what we can do for our clients.




To supplement our proven solutions and expert team, we utilize our proprietary aNET® Customer Experience Reporting system, which has been recognized as the leading CER technology in the industry. The web-based aNET® system was designed specifically with the financial services client in mind and offers a comprehensive and user-friendly approach to online data collection and reporting.

aNET® users benefit from:

  • Customized Reports and Dashboards
  • Drill-down/Filtering Capabilities
  • Ad Hoc Reporting
  • Triggered Email Notifications
  • Embedded Training Notes and Coaching Suggestions
  • Ability to Export Reports to Several Common Formats
  • 24/7 Live Access