An in-depth assessment of how banks are performing within the Small Business Banking target market.
There is a widening variety of banking options for the small business client out there today, including many non-traditional ones. In fact, the upcoming release of The ath Power Small Business Banking Study™ reveals that well more than a third of SBOs are saying they would consider an alternative lender for their upcoming lending needs. So, how does that measure up to traditional banking and lending relationship?
Small Business Banking remains the most robust growth segment in today’s financial services markets. Banking institutions of every size are scrambling to reinvent strategies to make the Small Business market a top strategic priority. And, while highly profitable Small Business customers expect more from their banking relationships, there are huge gaps in the service experiences banks provide their business customers.
In its seventh edition, The ath Power Small Business Banking Study™ is a one-of-a-kind account that ranks the Small Business Banking practices and benchmarking profiles, detailing the current marketplace. Our in-depth view of the industry provides the information needed to target strategic sales and service initiatives aimed at growing Small Business Banking revenues while increasing retention rates, profitability and shareholder value.
Our report provides you a detailed assessment of the sales and service processes, product and service offerings, delivery methods and customer experiences of the nation’s premier institutions within the Small Business banking target market. Each year, ath Power conducts extensive audits on the Small Business Banking efforts at banks across the United States to determine how they are performing within this crucial market segment and what needs to be done to deliver the customer experiences that will ultimately increase acquisition, improve retention and drive revenue.
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ath Power’s annual study describes the wants a needs of today’s small business banking customer and illuminates the competitive customer experience environment associated with front-line sales and servicing protocols regarding Small Business Banking products and services. Business Intelligence is detailed via data from survey research with small businesses and in-person transaction audits performed by Small Business Owners across dozens of the leading U.S. banks,. Evaluations are completed in metropolitan areas within 5 different regions throughout the United States – Northeast, Mid-Atlantic, South, Midwest and West. Banks of national, regional and local scope are included in this study. Some banks are audited in multiple regions. Findings are segmented by Bank, Region and Small Business Revenue Size. A comparative view of previous studies is also presented to trend consumer behavior year-to-year.
Banking relationships for businesses with up to $4M in annual revenue are used for individual banking center visits of potential small business clients. An Overall Evaluation Score is calculated based upon the in-branch experience and banker behaviors in four categories:
- Product and Services Information Sharing
- Ease of Doing Business
- Knowledge of Products and Services
- Closing Elements
Some of the banks evaluated in the seventh edition of The ath Power Small Business Banking Study are: Associated Bank, Astoria Bank, Bank of America, Bank of the West, BB&T, BBVA Compass, BMO Harris Bank, Capital One Bank, Chase, Chemical Bank, Citibank, Citizens Bank, Comerica, Fifth Third Bank, First Citizens, First Niagara, First Tennessee, FirstMerit, Frost Bank, Huntington Bank, Iberiabank, M&T Bank, MB Financial, New York Community Banks, People’s United Bank, PNC Bank, Regions Bank, Santander, SunTrust Bank, Synovus, TCF Bank, TD Bank, Union Bank of California, US Bank, Webster Bank, Wells Fargo, Woodforest National Bank, Zions Bank (and affiliates) and more.
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Custom Studies Available
If you are interested in obtaining a customized competitive analysis for your own institution, please send an email to please send an email to firstname.lastname@example.org call 978.474.6464 extension 103.