Some folks in today’s social-media-obsessed world have adopted the mantra of “What other people think about me is none of my business.” But for businesses, people’s opinions matter.
However, given the number of sites available for people to pour praise — or more realistically, complain — it can be daunting to keep track of everything everyone is saying.
For the last two years, U.S. Bank has been relying on technology from ReviewTrackers, a company that aggregates data from public review sites on the web, as a tool to help see how its customers view the bank. The company looks at feedback left on general consumer sites, like Yelp or Google reviews, as well as financial-specific sites such as Credit Karma, or mortgage-specific sites like Trulia, said Troy Janisch director of social intelligence for the bank. In all, ReviewTrackers helps the Minneapolis-based bank track nearly two dozen sites.