Online Focus Groups

Flexible Research. Deeper Insight. Global Reach. 24/7 Studies

At apc, we offer a full spectrum of online qualitative research options—from live, moderated focus groups to dynamic asynchronous studies—designed to meet today’s demand for agility, scale, and deeper human understanding.

We proudly partner with Recollective, a best-in-class SaaS platform for asynchronous research, to run immersive studies that go beyond the limits of time zones and tight schedules. This always-on environment allows participants to log in 24/7, share in-the-moment insights, and engage in structured activities over days or weeks—perfect for capturing evolving attitudes, behaviors, and decision-making journeys.

Whether your goal is to explore customer experiences, test creative concepts, understand employee sentiment, or gather stakeholder input, apc’s virtual qual offerings provide a thoughtful and tech-enabled way to do it all.

Online Focus Group

Our Online Qualitative Research Includes:

Live Video Focus Groups

Moderated by APC’s seasoned researchers using secure, interactive platforms.

Asynchronous Discussion Boards

Ongoing forums for rich, reflective dialogue without scheduling barriers.

Mobile Ethnographies & Diaries

Capture experiences in context with photos, videos, and daily logs.

Custom Activities on Recollective

Surveys, image markup, concept testing, persona development, and more.

Why apc for Online Focus Groups or Asynchronous 24/7 Studies?

  • 24/7 access to participants around the globe
  • Flexible timelines for deeper reflection and richer data
  • Custom-branded portals and activity design
  • Comprehensive reporting with qualitative themes and visual outputs
  • Seamless integration with your internal stakeholders or broader mixed-method initiatives

Whether you’re conducting a one-time session or want to interact with participants over a journey with your brand, apc’s online solutions deliver unmatched access and insight—all without the overhead of travel or physical facilities.