For nearly two decades, ath Power has been helping financial services and other organizations optimize operations, deliver on their brand promises, and maximize their sales potential with our nationally recognized financial service mystery shop programs. Our programs encompass
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No, this isn’t a pandemic-related question; however, the current climate has underscored the importance of social media marketing for retail banks. When it comes to social media marketing, inactive or non-existent social media accounts are synonymous with
We couldn’t agree more with American poet Maya Angelou, who once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Defending those with Disabilities John Keating famously cautioned, "No matter what anybody tells you, words and ideas can change the world." That said, some words or phrases that are "on trend" sometimes feel tired or too familiar
Celebrated New England poet Henry David Thoreau wisely observed: “It is never too late to give up your prejudices.” During the past several months, Americans have witnessed increased societal unrest that has underscored a need for greater
All it takes is tuning in to the evening news to see that racial inequality is alive and well across our great nation. What some media outlets cover as protests, others dub riots, and the rift between
It should come as no surprise that happy employees equal a happy brand experience for your customers. What is less obvious is how to nurture your employees’ happiness in support of your brand. We know that employee
It’s hard to imagine that this time last year, the world was, by and large, unfamiliar with the term coronavirus. Now, COVID-19 rolls off the tongue with the same familiarity as a favorite quote, while dominating conversations
As the saying goes, “knowledge is power.” This inspires our efforts at ath Power Consulting when it comes to customer experience, specifically educating our customers about our research solutions. Knowledge, in this case, is particularly powerful relative
Currently, 33 states have legalized medical marijuana, and 11 others have given the green light to marijuana’s recreational use; however, the federal government still classifies any use of marijuana as illegal. This disparity creates a rift when
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