The Hiring Halo Effect

The Hiring Halo Effect

By E.J. Kritz, EVP, Training & CX Insights ath Power Consulting In a previous article I suggested a revision to the commonly held belief that happy employees will equal happy customers. Instead, let us consider that an engaged and optimized employee will equal...
HR and CX Share an Office

HR and CX Share an Office

Talent Optimization is a discipline that aligns business strategy to talent strategy to achieve desired business results. For companies with both Human Resources and Customer Experience departments, rarely (if ever) do the groups interact. This is one of the biggest...
Driving Change Through Employee Engagement

Driving Change Through Employee Engagement

Driving Change Through Employee Engagement How Government Organizations Can Leverage Employee Engagement Surveys to Improve Organizational Performance Years of research have shown that highly engaged employees are top performers and deliver better results than those...
User Experience Research…What is it?

User Experience Research…What is it?

User Experience Research…What is it?  The entire world has changed since the COVID-19 pandemic befell us.  We are socially distanced, interacting behind face coverings and plexiglass, and the need to have customers make purchases and obtain service from us through...
Maximize Mystery Shopping for Your Brand

Maximize Mystery Shopping for Your Brand

For nearly two decades, ath Power has been helping financial services and other organizations optimize operations, deliver on their brand promises, and maximize their sales potential with our nationally recognized financial service mystery shop programs. Our programs...
Is Your Brand Boarding Up its Windows?

Is Your Brand Boarding Up its Windows?

No, this isn’t a pandemic-related question; however, the current climate has underscored the importance of social media marketing for retail banks. When it comes to social media marketing, inactive or non-existent social media accounts are synonymous with boarded up...