How are businesses responding to changing consumer behavior and engagement this year?
When the COVID-19 pandemic hit hard in early 2020, shuttering stores and entertainment complexes, retailers had to pivot fast and faced a big decision: should they embrace the strategy already in place pre-COVID, develop a brand-new pandemic strategy or, possibly, create a hybrid of the two.
ath Power Consulting recently sat down with leaders in customer experience at Under Armour, Behr Paint, and Mall of America at #ElevateICX, a virtual symposium presented by the ICX Association, to hear how their businesses are adapting to changes stemming from the pandemic, and the CX strategies they are using to thrive through it all.
Submit the form below to view the recorded version of the session!