NEFMA Spring Conference 2024
May 9-10, 2024
Hilton Mystic
Mystic, CT
Join apc at the New England Financial Marketing Association (NEFMA) 2024 Spring Conference. Our very own EJ Kritz will be this year’s keynote speaker!
About The Conference
In marketing and communications, change seems to be the only constant – advertising platforms and consumer behaviors shift like the winds in our modern landscape, and yesterday’s best practices may not be the most impactful strategy for tomorrow. The New England Financial Marketing Association’s 2024 Spring Conference is the best way to keep on top of current trends and prepare for the future!
With a variety of sessions covering all specialties of financial marketing, this industry-leading conference will help build on your strengths while filling in blind spots, allowing your organization to build on past successes and take advantage of new opportunities.
As part of the conference, we’ll also celebrate the best of the best in financial marketing at our all-new NEFFIE Awards! We’re excited to be inspired by all the innovative designs that our members created in 2023.
Keynote: On The Record With Gen-Z
Presenter: E.J. Kritz, EVP of Training & CX, apc
Summary: Attracting Gen-Z consumers stands as one of the top challenges facing financial institutions today. This presentation will share up to the minute insights directly from Gen-Z to better understand loyalty preferences, how to drive brand consideration, and more!