Why Partner with apc for Your Research Needs?
Research Services That Drive Better Experiences At apc, we specialize in capturing insights that improve the way people interact with your brand — whether they’re your customers, employees, or users. With over 28 years of experience, we deliver research that is actionable, accurate, and designed to fuel measurable results. Research that reveals the truth behind behavior — so you can create experiences that retain customers, engage employees, and outperform competitors. Whether you need deep insight into your service delivery, brand perception, or employee culture, our team delivers data you can trust and act on.
- Proven Track Record: Trusted by leading banks, credit unions, retailers, and service organizations for nearly three decades.
- CX/EX/UX Expertise: Deep knowledge of financial services, healthcare, retail, and government sectors.
- End-to-End Partnership: From strategy to execution, we serve as an extension of your team — not just a vendor.
- Fast Turnaround, No Compromise on Quality: Our QA team maintains a <1% error rate across thousands of projects annually.
- Customized Dashboards & Reports: Data is delivered in formats your stakeholders can understand and act on — from executives to front-line leaders.
Research That Goes Beyond the Basics. Data that speaks clearly — and drives decisions. Get the full story with well-designed surveys and mystery shops built to uncover the truth. From NPS tracking to pulse checks to deep-dive custom studies, our tools deliver statistically sound and strategically relevant findings. We design research studies that cut through the noise.
Customer Experience (CX) Research Turn Customer Feedback into Strategic Advantage.
We help you see your organization through the eyes of your customers. Our CX research tools — from transactional surveys to longitudinal studies — identify what’s working, what’s broken, and where to focus your efforts to improve loyalty, satisfaction, and lifetime value. Understand your customer journey across every touchpoint. We uncover moments of friction and delight so you can optimize the experience and increase loyalty.
- NPS®, CSAT & post-interaction surveys
- Journey mapping & pain point analysis
- Segmented insights by channel, product, or region
- Executive-ready reporting with clear recommendations
- Custom survey design & deployment
- Multi-channel delivery (email, SMS, web, phone)
- Advanced data segmentation and cross-tabulation
Employee Experience (EX) Research Build a Workplace where People want to Stay — and Thrive
Your employees are the heart of your brand. Through confidential surveys and strategic insights, we help you understand morale, motivation, and culture to improve engagement and retention. Engaged employees deliver better service. Our EX-research uncovers the drivers of satisfaction, burnout, retention, and culture. We design and deploy surveys that go beyond surface-level sentiment to help you build a stronger internal brand.
- Anonymous culture, climate & engagement surveys
- Onboarding, exit, and lifecycle assessments
- DEI and leadership perception studies
- Benchmarking
- Custom survey design & deployment
- Multi-channel delivery (email, SMS, web, phone)
User Experience (UX) Research Optimize Every Click, Tap, and Interaction.
Our UX research evaluates how real users interact with your systems, interfaces, mobile apps and websites. We identify what works, what doesn’t, and why. From digital platforms to physical touchpoints, our UX research uncovers how real users interact with your systems and services — and where friction is getting in the way. We test, observe, and listen to help you build experiences that are intuitive, inclusive, and high-converting.
- Usability testing (remote and live)
- Mobile and desktop experience evaluation
- Task success and satisfaction metrics
- Voice of the user reports
- Custom survey design & deployment
- Multi-channel delivery (email, SMS, web, phone)
- Advanced data segmentation and cross-tabulation
Our ath Powerful Tool Box
I need a Mystery Shopping tool to evaluate service or sales standards, user experience, or audit compliance regulations.
I need an Online Focus Group tool. I want to interact real time with my data collection if I hear or see something that is interesting. I want to see facial expressions and do a deeper dive on sentiment.
I need a Survey tool to gather real-time data. It could be Online, via App, Phone, Mail or In-Person Intercept.
Before I use any of these other tools, I really need a Customer Journey Mapping tool. This will help me better understand the engagement path my customers take when engaging with our company.
I need a Social Media Monitoring tool to ensure my brand and reputation are not in any jeopardy on any social media sites.
While I use any of these tools, I need Interactive, Real-Time Reporting tools. This will help my organization take action on the data collected.
FEATURED RESEARCH TOOLS
3 easy to implement, budget friendly, experience and compliance measurement solutions.
Compliance Testing
As an organization trying to get back to a “Business As Usual” status is difficult at best during a crisis. With this pandemic many leaders are left to wonder as the entirety of the guidance provided by the CDC is…
“All employers need to consider how best to decrease the spread of acute respiratory illness and lower the impact of 2019-nCoV in their workplace in the event of an outbreak in the US. They should identify and communicate their objectives, which may include one or more of the following: (a) reducing transmission among staff, (b) protecting people who are at higher risk for adverse health complications, (c) maintaining business operations, and (d) minimizing adverse effects on other entities in their supply chains.”
If you need assistance in setting up best practices and then auditing employee and contractor adherence please call us. We can be in the field assisting in a matter of 48 hours.
Social Media Monitoring
The collected data from social media including reviews, ratings, and online feedback, allows organizations to manage, maintain, and improve their online brand reputation.
Our Social Media Monitoring (SMM) system automatically collects location specific feedback and reviews from over 50 sources and incorporates the data into easy to read, ready to action reports.
SMM comes complete with social media dashboards and scoring, making that information available to you in an easy, familiar and impactful manner.
This solution can be deployed within 24 hours.
Surveys
As a business owner or an organization trying to get back to a “Business As Usual” status, the entirety of the guidance provided by the CDC is as follows…“All employers need to consider how best to decrease the spread of acute respiratory illness and lower the impact of 2019-nCoV in their workplace in the event of an outbreak in the US…
They should identify and communicate their objectives, which may include one or more of the following: (a) reducing transmission among staff, (b) protecting people who are at higher risk for adverse health complications, (c) maintaining business operations, and (d) minimizing adverse effects on other entities in their supply chains.”
If you need assistance in setting up best practices and then auditing employee and contractor adherence please call us. We can be in the field assisting in a matter of 48 hours.
