Consumer uncertainty rose as the markets plummeted, and fear of the future kept everyone in an ongoing holding pattern.
The banking industry is still feeling these effects, which has given rise to questions about future best practices, specifically how to deliver exceptional customer service experiences and accommodate changing consumer preferences.
ath Power Consulting endeavored to find out by surveying more than 2,000 banking customers nationwide to isolate how they have been impacted and, perhaps most critically, how they intend to bank in the future.
Learn more about new challenges in consumer banking.