COVID-19 challenges in consumer banking

by | Jun 8, 2020 | Blog

a woman holding a phone and a cup

Consumer uncertainty rose as the markets plummeted, and fear of the future kept everyone in an ongoing holding pattern.

The banking industry is still feeling these effects, which has given rise to questions about future best practices, specifically how to deliver exceptional customer service experiences and accommodate changing consumer preferences.

ath Power Consulting endeavored to find out by surveying more than 2,000 banking customers nationwide to isolate how they have been impacted and, perhaps most critically, how they intend to bank in the future.

Learn more about new challenges in consumer banking.

Recent Blogs

What’s quietly eroding trust in your app?

What’s quietly eroding trust in your app?

apc’s latest mobile app research reveals what users now expect and what can quickly undermine trust.  Trust in a mobile app is a funny thing. When everything works, users barely think about it. The app opens, the information looks right, the process feels...

Your Mobile App Works. But Do Users Actually Like Using It?

Your Mobile App Works. But Do Users Actually Like Using It?

New apc research reveals the gap between an app that works and an experience users actually value. There’s an obvious way to know your mobile app has a problem. It crashes. Customers complain. Ratings drop. Support calls go up. But what about an app that works? People...

Customer Research Won’t Save You. Customer Intelligence Will.

Customer Research Won’t Save You. Customer Intelligence Will.

Why the leaders pulling ahead in 2026 are not the ones spending more on research, they are the ones running tighter loops between insight and action. If your last customer research project produced a 60-page deck, a polite thank-you from leadership, and almost no...